Bad Runners Take | Can the Trail Running Industry Afford to Sponsor Athletes? Did Hayden Hawks Say the Right Thing?

Update: 2024-07-30

Description

Elite Trail Running athletes deserve every single dollar a brand will give them in a contract, but is it sustainable? Can the industry support sponsoring athletes?

I don't think the current model is sustainable and this episode goes into depth on why.

Caveat, I'm probably in the top 1% of elite trail running fans. I'm asking this question because I love this sport and want it to grow. But it doesn't help to simply cheer it on as-is. It needs a critical look.

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Sponsors:

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